Our house is basically a sensory explosion of drama and romance.". Alexis and Trevor Traina are the king and queen of San Francisco’s … "Because of my two kids, my wife has exiled the more risqué images to far walls," he says, staring out from behind one of his Frederick Remington statues. "My father collected Fabergé jewelry and vintage cars. "We were not even married yet, but we had an idea about how we could make it work," says Alexis, who partnered with her husband, three different decorators, an architect, several craftsmen, and a pair of garden designers on the project. Trevor Traina. Now many of the photographs are arrayed in true gallery-like spaces on two newly created underground levels. She's the modern face of Napa Valley luxury. We were married for 17 years, and have been separated and divorced for 16 years. ", But the Trainas had a clear vision of how to meld their styles, eventually bringing the contemporary photography collection and the assorted tricycles and hobby horses together under one roof. Right now some 150 charities--including Meals on Wheels and Stand Up to Cancer--are benefiting from IfOnly. "I was 30," he says. "The possibilities are endless," says Traina, who has already sold 2,000 experiences. There is a chance that the Trainas could live in the same Viennese house that Buchanan occupied in the 1970s. Our food guy is a well-known food critic." His mother, philanthropist Dede Wilsey, is the powerhouse behind the 2005 reopening of the de Young Museum, the Herzog & de Meuron-designed fine arts temple. Over the course of the next decade, he and his partners founded and sold three more tech companies: SchemaLogic (a document-management service), StepUp Commerce (which connected retailers with online shoppers) and DriverSide.com (a site on which car owners could manage their vehicle maintenance). "Most people who have this kind of art build a house around the collection," says Alexis. But far from all of it. Two years ago, his collection was exhibited at the de Young Museum, where he is a board member. 1 of 18. Click here to see the gallery for the San Francisco home. It helped that they are old friends, having met back in 1985 when Alexis's family bought property in Napa down the street from where Trevor grew up. We were a great pair for that reason: He could transform, and I could embellish. In San Francisco's Pacific Heights, Trevor Traina has blended the city's blue bloods with new blood by encouraging Silicon Valley friends like Larry Ellison and Mark Pincus to move in. Of course, if you want someone to design and furnish your own Pitti Palace, Traina can undoubtedly find the luminaries to do that, too. "My father didn't tell my mother when he purchased the house. Tokalon, as the house is named, was Trevor and his brother Todd’s childhood home, and, long before that, the original residence of one of Napa’s founding pioneers, H.W. Just down the block are Oracle's Larry Ellison, Yelp CEO Jeremy Stoppelman, Zynga's Mark Pincus and Apple's design genius, Jony Ive. There were no databases of products where you could compare television sets or phones and that sort of thing. 3/21/2013 0 Comments An entrepreneur and philanthropist, Trevor Traina presently serves on the Board of the Fine Arts Museums of San Francisco. IfOnly, a San Francisco-based online marketplace that offers more than 3,000 unique experiences to its adventuresome users, has raised $20 million … Trevor Traina salary income and net worth data provided by People Ai provides an estimation for any internet celebrity's real salary income and net worth like Trevor Traina based on real numbers. To read more about Beaulieu, please visit Town & Country and Bettie Bearden Pardee’s blog, Private Newport. Their San Francisco home has appeared in ELLE DECOR and as Creative Director of Swanson Vineyards, the Napa Valley winery founded by her father, Alexis has created a magical brand and winery experience. Select from premium Trevor Traina of the highest quality. Entrepreneur Trevor Traina receives ambassador nomination from White House Catherine Bigelow Jan. 22, 2018 Updated: Jan. 22, 2018 7:02 p.m. Facebook Twitter Email LinkedIn Reddit Pinterest Impeccable style and taste runs in this family, and not to be missed are the homes of Dede Wilsey and Trevor Traina and his wife Alexis Swanson Traina. We also wanted to incorporate the sense of California's natural elements and an overstuffed lusciousness. Something special that you can build anticipation for. Proof of the "new proximity" is the recent visit of US Secretary of State Mike Pompeo to Vienna. "We did dream boards and soaked ourselves in inspiration," she explains. One of the reasons he purchased it was that it was large enough to contain much of his blue-chip photography collection. PN1517 - Nomination of Trevor D. Traina by the U.S. President for Ambassador to the Republic of Austria at Department of State, 115th Congress (2017-2018) When Alexis and Trevor Traina bought their brick Georgian house—perched at the top of Pacific Heights, with sweeping views out over San Francisco Bay and the Golden Gate Bridge—they were sure they could transform the 107-year-old structure into a modern-day home and fill the rooms pretty quickly. According to the US Ambassador in Vienna Trevor Traina, the relationship between the USA and Austria is "stronger than ever before". Modern House Wines takes the trend further, adding modern nomenclature with a “wink, ... tech entrepreneur Trevor Traina, and their kids, Johnny and Delphina. Applicants for residency in Trevor's House must have achieved sobriety for an extended period of time before approval for residency. Photo Credit: Drew Altizer. ", His first Big Idea came in the mid-'90s, when he tried to buy a cordless telephone. And what better place for a Renaissance man to play than amidst the dizzying variety of activities offered by IfOnly? Jeffrey Giauque: July 2020 Julie D. Fisher: TBD (Confirmed 12/15/2020, voice vote) Ambassador to Belgium. That afternoon, he canceled his Virgin America flight home in favor of hitching a ride on a friend's private jet. Trevor Traina and Alexis Traina. Entrepreneur Trevor Traina receives ambassador nomination from White House Catherine Bigelow Jan. 22, 2018 Updated: Jan. 22, 2018 7:02 p.m. Facebook Twitter Email LinkedIn Reddit Pinterest Traina has his own Napa vineyard, "but if you want to be friends with your wife," he explains, "you drink her wine. There's this incredible mix of business and art and creativity that's producing a new Renaissance." Todd Traina is an American film producer and the founder of Red Rover Films in 2007. Trevor D. Traina is a technology entrepreneur, investor, and philanthropist based in San Francisco. You may be able to find more information about this and similar content at piano.io, 30 Chic Living Rooms with Creative Color Palettes, The Top Home Decor Trends You’ll Be Seeing in 2021, 30+ Elegant, Minimalist Living Room Designs, 20 Best Reading Chairs for Every Design Style, 30+ Elegant Seating Living Room Arrangements, The Secrets to Maximizing a Small Living Room, 24 Elegant And Cozy Fireplaces To Escape The Cold, 24 White Sofa Ideas For A Stylish Living Room. © 2021 Forbes Media LLC. Meanwhile, unbeknownst to her, Alexis’s future husband, start-up entrepreneur Trevor Traina, lived about a mile down the road, his parents having acquired and restored the farmhouse of … Traina’s home is on the Gold Coast, in a neighborhood called Pacific Heights, which is known for its lustrous views of the bay and its cache of California gentry. New York–based decorator Thomas Britt, who also happens to be Alexis's godfather, had decorated 12 different homes for her family, so his sense of dramatic flair was something very familiar to her. ... Trevor Traina: Founder of e-commerce company IfOnly.com, and the son of San Francisco socialite Dede Wilsey. A signed pair of golf pants worn by Gary Player in the 1960 British Open ($10,000) will come wrapped with white golf tees. ", The trick was making room not only for a young family, but also for Trevor's expansive art collection— including hundreds of photographs by the likes of Walker Evans, Robert Frank, Lee Friedlander, William Eggleston, and Garry Winogrand. Generations later, their holiday house has barely changed. The result is a kind of greatest hits of their respective childhoods growing up in beautiful surroundings. Her high-society family pioneered the frozen TV dinner, and her palatial home is regularly featured in the pages of Vogue, Town & Steve Crisafulli: Speaker of the Florida House of Representatives. The late Michael Taylor, a dean of California design who had done two of Trevor's childhood homes, provided inspiration for many of the interior's classic references, such as the plush tufted sofas in the opulent living room. Crabb. "During the days, we'd work on little painted-rabbit tables and pack everything away when the kids had to go to bed," Traina says. "My name was still scribbled in pencil on the back," he says with a smile. When Alexis and Trevor Traina bought their brick Georgian house—perched at the top of Pacific Heights, with sweeping views out over San Francisco Bay and the Golden Gate Bridge—they were sure they could transform the 107-year-old structure into a … ", At the time it was a breakthrough idea. According to the US Ambassador in Vienna Trevor Traina, the relationship between the USA and Austria is "stronger than ever before". According to an article in The Wall Street Journal by Katherine Clarke, when it … Trevor Traina, ambassador to Austria, is a tech entrepreneur and heir to the Dow Chemical fortune who sold his first company, the online shopping service CompareNet, to Microsoft in 1999. Alexis Swanson Traina at her home in San Francisco, Calif., on Friday, Nov. 15, 2013 with her new line of inexpensive wine that has recently made Oprah’s list of favorite things. "Trevor had the amazing laser focus to see how to do this and to make the house function," Alexis says with wifely pride. I thought that at the time I would never have the kind of wallet to have a great collection, so I turned to photographs." "It used to be embarrassing to go to bars and demand Sunset Passions," he remembers, as he sips a glass of cabernet from his in-laws' Swanson Vineyards in the Napa Valley--his wife, a wry Southern beauty, is from the frozen-foods family. The odyssey even involved an overnight stay in Pyongyang as a guest of the late Kim Jong Il, who, among other things, was a car aficionado. Since 1950/51, Fulbright Austria has brought over 2,500 scholars and professors to Austria and 3,650 Austrians to the United States. "It's a handsome, dignified house," he says modestly. He has founded or co-founded five companies and sold four of them (including to Microsoft and Intuit). "It was interesting to see how many people at dinner were also at the Academy Awards," he says as he settles in to a vibrant-blue Etro-upholstered chair. Trevor D. Traina (born 1968) is an American entrepreneur who served as the United States Ambassador to Austria from 2018 to 2021. Trevor Traina is an actor, known for Archie's Final Project (2009). Ambassador Trevor Traina hosted a reception for the newly arrived American Fulbright grantees. One of the reasons he purchased it was that it was large enough to contain much of his blue-chip photography collection. And for the past few years, Traina has been holding that center--linking the Bay Area's tech titans with the city's Old Guard. Every item on this page was curated by an ELLE Decor editor. The airy dining room overlooking the garden is balanced by two custom-made banquettes, Venetian grotto furniture and a proud pair of peacocks. "He really has the eye of an engineer. And that's what we amplified.". The lesson: Do it once and do it well. Beaulieu was built in 1859. "And I told my parents that they were now free to live as long as they wished." The company offers one-of-a-kind items and experiences, from a $35 guitar pick signed by Chris Cornell (formerly of Soundgarden) to a $45,000 private training session with Hall of Fame wide receiver Jerry Rice--"luminaries," as Traina calls IfOnly's talent. In 1980, she divorced Traina. The family tree also includes great-great-grandfather Herbert Henry Dow, who founded Dow Chemical; Trevor's onetime stepmother, bestselling novelist Danielle Steel; and his former stepbrother, Sean Wilsey, author of the bestselling memoir Oh the Glory of It All, which redefined sibling rivalry, the perils of wealth and why children should never have unsupervised access to their stepmother's lingerie drawer. Professionally, he heads Traina Interactive Corp., which helps connect celebrities to charities. Modern House Wines takes the trend further, adding modern nomenclature with a “wink, wink” attitude and built-in giftability, just in time for the holidays. His 1905 Georgian town house defines that nexus. I've spent my entire life as a connector of people," Trevor Traina says in his cozy San Francisco den. The reception brought together American grantees with newly returned Austrian Fulbrighters and a host of alumni. Is this socializing, is it business? This story appears in the April 14, 2014 issue of ForbesLife. Alexis and Trevor Traina tapped into San Francisco's design history—and the talents of iconic family friends—to create a dramatic setting for their young family. His late father, John, was a San Francisco shipping magnate, art collector and legendary bon vivant. The couple purchased the home … Opinions expressed by Forbes Contributors are their own. ... —Trevor Traina . Working out of a bright penthouse watched over by a giant stuffed bison head in San Francisco's North Beach neighborhood, Traina has gathered a team of 35 engineers, account managers, marketers, copywriters and, most important, "talent wranglers" like himself. If you purchase an Italian wine apprenticeship with master sommelier David Lynch ($3,200), the box will be lined with corks. ... At the top of Vision Road are four cabins—expressions of the handmade house architectural movement that flourished in West Marin during the 1960s and 70s, an important era for California architecture. Or, Trevor Traina's net worth in US Dollar Jan, 2021? Developed as a comprehensive resource for automobile owners, DriverSide combines information on car values and models for sale with functions that allow users to ask questions, search for parts, or… "It really hit home that San Francisco has become the center of the idea economy." Inside the Home of San Francisco’s Most High-Profile Couple For tech entrepreneur Trevor Traina and his wife Alexis Swanson Traina, a historic Napa Valley home is an ideal respite from city life Written by David Nash Photographed by Douglas Friedman View All. "We couldn't get bogged down in choices because we were moving so fast," she adds. IfOnly, the San Francisco-based startup headed by longtime entrepreneur Trevor Traina, has raised a total of $12 million in funding to expand its “marketplace for experiences” offerings.. Al Wilsey died in 2002 at age 82. Meet Trevor Traina, the King of Carpe Diem With a family tree that includes President James Buchanan, the founder of Dow Chemical, the philanthropist behind San Francisco’s celebrated de Young Museum, and the creator of the Swanson TV dinner, you might assume that Trevor Traina would have chosen to loll around on his silver spoon. I thought that if we could give people that information online, we could control what to buy and we could influence where to buy. The house was designed to resemble a French château; interior designer Valerian Rybar was responsible for the timeless interiors. Traina was born into one … Proof of the "new proximity" is the recent visit of US Secretary of State Mike Pompeo to Vienna. Traina in the conservatory of his 1905 Georgian-style home. It wasn't all work. The latest Tweets from Trevor Traina (@TrainaTrevor): "Today marks 40 years for Andrew Liveris at Dow Chemical. "I knew that this big thing was happening across the Bay [in Silicon Valley] and that I was going to leave business school with a startup Internet company," he recalls. Meet Trevor Traina, the King of Carpe Diem With a family tree that includes President James Buchanan, the founder of Dow Chemical, the philanthropist behind San Francisco’s celebrated de Young Museum, and the creator of the Swanson TV dinner, you might assume that Trevor Traina would have chosen to loll around on his silver spoon.
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